OUR BLOG
May 22, 2025
Heating Up Local Leads: How Geofencing Transformed One HVAC Business
January 18, 2025
Helping a Manufacturing Plant Recruit the Right Talent in the Right Place
January 18, 2025
Turning Browsers into Buyers with Real Estate Geofencing
Heating Up Local Leads: How Geofencing Transformed One HVAC Business
When an HVAC company gets service calls from over an hour away, it’s not just inefficient – it's frustrating for everyone involved. Long travel times mean fewer appointments and slower service. We saw this problem in a local HVAC service company. That’s when VC Solutions stepped in with a hyper-targeted digital marketing strategy that hit closer to home – literally.
The Challenge:
- Broad DMA targeting brought in leads too far away
- Lost time = fewer appointments
- Homeowners nearby didn’t even know the company was local
The VC Solutions Game Plan:
- Demographic Targeting: Homeowners and “new movers” most likely to need HVAC services.
- Neighborhood Geofencing: Ads shown only in relevant neighborhoods.
- Site Retargeting: Pixel tracking to re-engage warm leads.
The Results:
- 5,067 Clicks
- 0.23% CTR
- 553 Online Conversions
Helping a Manufacturing Plant Recruit the Right Talent in the Right Place
Opening a new facility in a rural area presents unique recruiting challenges. Our client needed qualified shift workers fast—and locally.
The Challenge:
- Low applicant volume
- Previous hiring ads failed
- Goal: track from ad to interview
The VC Solutions Game Plan:
- Competitor Geofencing: Ads near similar factories
- School Geofencing: Targeted recent grads from tech schools
- Keyword Retargeting: Industry-specific phrases
The Results:
- 3,529 clicks
- 179 quality visits
- Matched hires to prior jobs and education
Turning Browsers into Buyers with Real Estate Geofencing
New developments need the right buyers—at the right time. We helped a builder find alumni, renters, and investors ready to act.
The Challenge:
- Nearby university = high-potential buyers
- Inventory changed often
- Needed local high-income traffic
The VC Solutions Game Plan:
- Movers Targeting: First-party high-income users nearby
- Event Retargeting: Alumni experiences + sports events
- Competitor Geofencing: Model homes + other listings
The Results:
- 2,346 clicks
- 41 home tours
- Buyer origin tracking = big ROI
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